The Athlete’s Foot launches new cross-platform digital ‘#IDIDIT’ campaign via Frank Digital
Frank Digital has launched a cross-platform digital campaign for The Athlete’s Foot, focused on celebrating, educating and connecting the running community.
The Running Season microsite invites runners across Australia to share their photos, videos and comments on Instagram and Twitter with the hashtag #IDIDIT. The consumer-generated content is streamed to the microsite homepage where users can view and share their favourite content across social media, and a weekly winner is selected by The Athlete’s Foot.
An interactive map enables running enthusiasts to find information about the top running events happening around Australia and invite their friends to join. A series of “Fit Tips” from The Athlete’s Foot and industry experts ensures runners know how to prepare for their next big race.
Frank Digital and The Athlete’s Foot have been working together for six months across a variety of digital campaigns.
Says Matt Barbelli, Frank Digital founder and creative director: “The Running Season campaign has been an exciting opportunity for us to collaboratively work with The Athlete’s Foot to conceptualize and execute a campaign that promotes Australia’s running season and encourages consumers to create and share their own content.”
Now in its forth year of operation, Frank Digital has enjoyed a number of recent new client wins including Nickelodeon’s Nick Jr., SBS and The Purist Company. The high-end boutique digital agency prides itself on managing all resources in-house, from campaign strategy and creative through to design and development.
Says Barbelli: “On the back of a few big wins, our team has doubled in size and it’s a really excited period for the agency.”
For more information on Frank Digital, click here.
4 Comments
Why on earth would you create a platform and call it idiot. I mean ididit. The name alone will hinder success.
#mannnnng
Nice stuff guys. Like the concept… I didn’t misread it
This is such a lazy first thought idea. The athletes foot is renowned for its half-baked ads and this is no different. What happened to insight and creativity? The only reason people might engage is to win stuff. Weak. Also ididit comes up as I idiot on autocorrect… Nice if this was a sneaky jab at TAF.