The face of Old Spice Isaiah Mustafa set to head down under to launch iconic range in Australia

| | 3 Comments

isaiahmustafaOldspic.jpgTo celebrate the re-launch of Procter & Gamble’s iconic Old Spice range in Australia, the renowned face of the internationally loved Old Spice videos and the man you’d like to smell like, Isaiah Mustafa, is making his way down under to launch the campaign.

Isaiah will be visiting the nation he believes to be the manliest nation in the world, from 16 to 18 September, to create unique Australian and New Zealand content.

Home to some of the world’s deadliest spiders, great white sharks and boxing kangaroos, Isaiah is excited to be bringing the Old Spice range to the wide brown land.

 

Says Mustafa: “I’ve ridden horses, battled white sharks and travelled the world, but what I’m most excited about is visiting Australia and shaking the hand of the manliest man.”

 

Known around the world for its humorous approach to helping men be more manly, the launch of Old Spice in Australia and New Zealand will be supported and publicised through its “Release the Man, Man” advertising campaign across television, online and print, and a PR and digital campaign.

 

Says Natasha Daly, brand manager: “We are thrilled to launch the iconic Old Spice brand in Australia and New Zealand with a localised digital and PR campaign and a visit from the Old Spice Guy himself – Isaiah Mustafa. Our aim is to connect the many distinctive scents of Old Spice with the hearts, minds and noses of Australian and New Zealand men, who want to smell great without trying too hard.”

The Old Spice male grooming portfolio will feature 12 products to help men stay fresh throughout the day, including body sprays, body washes, deodorant sticks and its iconic aftershave.