Toyota recreates a legendary moment with Lego in new stop motion animation via Mighty Mighty

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LegoSM1.jpgDigital communications agency, Mighty Mighty, has created a dynamic stop motion animation using custom designed Lego pieces for Toyota Australia.

The animation was created to promote the company’s sponsorship of AFL Australia and the brand’s Legendary Moments campaign.

LegoSM2.jpgThe campaign centres around creating rich and sharable content, providing Toyota’s fans with inspiration for creating their own video entries to the Legendary Moments promotion.

The competition invites fans to submit their own recreation of a Legendary Moment, with a Toyota HiLux SR5 and a chance to do a lap of honour around the MCG at the AFL grand final up for grabs for the winner.

 

Each week winners will pick up tickets to the Grand Final.

The campaign connects sports fans, Lego lovers and Toyota’s own loyal and committed fans through a fun family piece of content that the AFL will use across Melbourne during finals week.

The animation took Mighty Mighty over 60 hours of painstaking work to create, and the Lego figures in AFL jerseys had to be specially made at Lego’s official workshop in Chicago and flown in to Australia.

 

The short animation will run on the outdoor screens in Federation Square through Finals Week, is hosted on Facebook and YouTube and made simple for fans to share with their social networks.

By bringing Lego & Toyota consumers together around a spectacular AFL moment, Mighty Mighty has connected multiple groups of fans with one of the greatest AFL moments in history.

Says Nic lloyd, sponsorship manager, Toyota Australia: “This is a unique piece of content for Toyota that brings to life a truly legendary AFL moment. We are looking forward to seeing this across the big screens in Federation Square throughout Finals Week.”

Says Chris Parker, co-founder, Mighty Mighty: “It is not every day that you are given the opportunity to connect three of your passions, cars, sport & Lego.”