Uncanny Valley composer Justin Shave teams up with Sheepish Lion director Ken Lambert for a new campaign for Singtel Asia via Ink Project
Singtel Asia has recently launched its new station package for flagship sports channels Mio Stadium and Sport via Uncanny Valley composer Justin Shave, Sheepish Lion director Ken Lambert and brand design agency Ink Project.
Responding to an inspired brief from Lambert and brand and Ink Project, Shave delivered a powerfully unique electro-orchestral music score. The team at UV was excited by Lambert’s bravery both visually and musically when they heard of the project.
Says Charlton Hill, Uncanny Valley EP: “Ken knows his stuff when it comes to music and can articulate what tone he’s going for. He and Shave had also worked together before such that they had an existing creative rapport.”
The station package spearheads Uncanny Valley’s push into Asia with further projects in Singapore and India in the pipeline.
Agency: Ink Project – Concept, Design, Animation/VFX
Director: Ken Lambert – Sheepish Lion
Producers: Lucy Hunt/Naomi Mitchell – Ink Project
Composer: Justin Shave – Uncanny Valley
Music Supervisor: Charlton Hill – Uncanny Valley