We don’t lie to people. In fact, people lie to us

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focus-group.jpegBy Simon Veksner,

Head of Ideas at Naked Communications, Sydney

Advertising people are viewed as liars, only marginally more trustworthy than car salesmen.

But the truth is that we actually don’t lie to consumers. In fact, it’s the consumers who lie to us.

 

Yes, we probably exaggerate a little. And paint products in their best possible light. But that’s just salesmanship – as employed by every industry. We don’t lie. In fact there are strict rules against that. Having worked (briefly) in finance and in journalism, I can tell you that advertising is a far more honest business than either of those professions.

People, on the other hand, do lie to us. READ ON….