Yates launches creative spring campaign for Weed’n’Feed, Dynamic Lifter and Zero via bcg2
bcg2 is launching its first new creative campaign for Yates Australia after winning the trans-Tasman Yates accounts in market specific creative pitches earlier this year.
The initial TVCs with supporting print & POS collateral feature iconic Yates brands Weed’n’Feed, new reduced odour Dynamic Lifter and Zero Rapid weed killer.
Says Rachel Henze, advertising & promotions manager, Yates Australia: “We’ve really enjoyed working with bcg2 on the development of this new campaign for some of Yates’ key brands. We found their collaborative approach to strategy and creative very refreshing.”
Says Robin Powell, creative director at bcg2: “The new campaign develops from the consumer insight that for anyone who is passionate about gardening there can be a fine line between admiration and envy.”
The TV was shot by GoodLife Films with Chris Graham – director, Neil Stichbury – producer and Fiona Champtaloup – bcg2 producer.
Yates is the third major trans-Tasman win for bcg2 in 2013.
Says Michael Jarvis, bcg2 managing director: “We’re really happy to be working on an iconic brand that is part of the New Zealand and Australian landscape. There could be few households that haven’t owned a copy of the Yates’ Garden Guide. It’s great to see how Yates makes that information digitally available to another generation of gardeners along with their stable of trusted brands and exciting category innovating products.”