YouTube sensation Natalie Tran + self confessed social media junkie Jules Lund to speak at the National Radio Conference on Oct 11 in Brisbane

One of Australia’s most-viewed online video producers, Natalie Tran (left) and self-confessed multi- media junkie, Today Network presenter, Jules Lund (right) will speak to the commercial radio industry at the National Radio Conference, to be held on 11 October at the Royal International Convention Centre in Brisbane.

With more than 2.25 million followers between them across Facebook, Twitter and YouTube, Tran and Lund will feature in separate sessions at the conference, with a focus on content creation and sharing the details of their individual successes.   

Since her first post in September 2006, videos on Tran’s YouTube ‘communitychannel’ has accumulated almost half a billion views and more than 1.3 million subscribers. Her loyal audience is built on funny, observational, often self-deprecating videos which are a mixture of sketches and monologue.

At the National Radio Conference, Tran will describe her journey, from making videos on her webcam to achieving internet celebrity status. She will share insights into her content development process and  the ways she maintains the relationship with her significant fan base.

Says Tran: “It’s exciting to be able to share with people my experiences as an independent content producer as the paths of people like myself and more traditional outlets merge to form new roads between content and its audiences.”

“Are you Likeable?” is the title of the Lund session and he will attempt to explain the social media rules of engagement and cultivating an audience connection more intimate than ever before.

In 2011, Lund teamed up with Fifi Box to present afternoons on the Today Network, a role that saw him win the Best Newcomer at the Australian Commercial Radio Awards.  He has embraced the digital space and leads the charge for the show’s active and passionate online community, propelling the team to achieving one of the best performing Social Media portfolio’s in Australian radio.

Says Joan Warner, Commercial Radio Australia chief executive officer: “Natalie Tran has achieved outstanding success by establishing intimate, personal connections with a mass audience and there are clear parallels with the radio industry.  Jules has extended his on-air engagement across social media and provides a great example of tailoring content to extend his audience outside of his drive show.  We’re looking forward to both presentations at the conference.”

Previously announced conference speakers include: Naked Communications’ Adam Ferrier, the man behind Hamish & Andy, Sam Cavanagh, 2014 radio ratings provider, GfK and leading US radio sales industry trainer, Pat Bryson. Further speakers will be announced this week.

The National Radio Conference will be staged this year in Brisbane, the day before the 25th annual Australian Commercial Radio Awards.