Adshel gives you an inside scoop on how outdoor advertising changes over a year
Adshel today announced that it has released two new market insight resources for the marketing, media and advertising industries. In an industry-first, the ‘How Summer is your Ad?‘ interactive online tool and ‘Summer Cheat sheet’ are designed to allow industry folks to better understand the advertising landscape in the lead-up to the busy summer period.
‘How Summer is your Ad?’ allows users to search more than 1000 outdoor ads from the past 24 months to see different ad executions across a wide range of industries. The tool allows the user to search by season, color, typography, setting, people, mood and industry so users can compare their executions against that of their own category or learn from others.
The online tool is complimented by a ‘Summer Cheat sheet’ which includes quirky and helpful insights to give advertisers and marketers the knowledge to better differentiate themselves. The insights include interesting tid-bits such as:
· Spring has the most number of humorous and inspirational ads
· Most people say they buy FMCG products in summer, but FMCG advertising drops to its lowest level during this period
· You’re five times more likely to see price-point based ads than a funny one in summer
· Spring is greyer than winter
· Despite the fact that most people are twice as likely to book a domestic holiday in the summer months, travel and entertainment ads are pretty much the same in every season
· Over half of all ads in Summer are primarily red or blue
Says Nicole McInnes, marketing director, Adshel: “We are really excited to be lifting some of the mystery behind advertising trends by presenting our outdoor ads in such a dynamic and informative way. We think marketing and media professionals will find it insightful but also fun. Think about it like a cheat sheet on a school test where you’re given all the answers. You’ll be able to see which industries advertise when – and be able to make better decisions about when you should run your ad. It’s like you’re getting the inside scoop on how outdoor advertising changes over the course of the year.”
2 Comments
Good to info, thanks.
Brand advertisers also consider OOH advertising media a flexible means of communication as compared to other forms of advertising. In terms of costing, an OOH ad display does not cost much to change the advert that is displayed through posters or billboards.