All-comers invited to Crash The Super Bowl for Doritos to win the US$1 million grand prize

October 17 2013, 3:20 pm | BY Kim Shaw | No Comments

Crash the Superbowl.jpgPepsiCo’s Doritos brand is asking fans around the world to create a Doritos TV advertisement for the chance to win a $1US million grand prize and work with Marvel Studios on the set of “Avengers: Age of Ultron” along with the opportunity to see their work air in front of a global audience.

This opportunity for aspiring filmmakers is part of the latest installment of the Doritos Crash The Super Bowl Contest which has been held for the past seven years in the US. This is the first year that fans from all over the world can enter, meaning that Australasian and Asian consumers can now be involved.

Entries are now open with filmmakers able to submit their 30 second ad via the website.

 

This is the largest global crowd-sourced campaign that the Doritos brand has launched to date. It will be supported in Asia, Australia and New Zealand through digital advertising, social media and a grass roots PR campaign targeting aspiring filmmakers and students.