Aussie expat creative director team Steve Wakelam and Nick Pringle depart Goodby Silverstein New York for group CD roles at Grey

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After only a few months at the fledgling Goodby Silverstein & Partners New York, former DDB Sydney creative team Steve Wakelam (far left) and Nick Pringle (near left) have departed to take group creative director roles at the much larger Grey New York.

Before taking the Goodby roles back in April the highly awarded duo previously led creative on the Volkswagen account at DDB Sydney.

Park Assist Technology_Page_1.jpgLast year their work won a Cannes Gold Press Lion for the Volkswagen “Nightmare Parks” campaign, and under their stewardship VW became the number one advertiser in Australia in 2012. Also during their time at DDB, the pair produced the ever-popular TrackMyMacca’s mobile app for McDonald’s, which allows consumers to know where their food comes from.

 

Prior to DDB, Wakelam was a creative group head at Publicis Mojo Sydney, where he worked on, among other projects, the globally awarded Boag’s ‘Pure Waters’ spot, which received a Gold Cannes Lion and was considered one of the best campaigns of 2009. He has also worked at BBH and Leo Burnett in London on clients including Levi’s, AEG and Umbro.

 

Before DDB, Pringle was a creative director at CHI London, where he launched one of the country’s largest companies, British Gas, which now has one of the UK’s most recognized campaigns. He also spent time at Leo Burnett in London, working on Heinz, John West, McDonald’s and P&G.

 

In the last five years, Wakelam and Pringle have won a combined ten Cannes Lions (including four Golds), four D&AD Pencils, two One Show golds, as well as Grand Prix honors at the Spikes and CLIOs. Campaign Brief currently ranks Pringle and Wakelam as the number two and three creatives, respectively, in Australia.