e2 lures Alex Ritchie as group managing director

After seven years successfully delivering customer experience design throughout Australasia, e2 Sydney and Melbourne announced the reorganization of the business to form e2 Group Australia.

The decision will see creative director and co-founder Alex Ritchie stepping into group managing director role following co-founder Robbie Robertson’s decision to take a non-executive director role.

The independent design agency, which first began in Sydney and opened an office in Melbourne in 2010, has experienced significant national growth through new business over the past six months and as a result has recognised the need to strengthen its group operations.

The new structure will see Ritchie spearheading national operations of e2; supported by Melbourne-based group managers Danielle Barclay, as group strategy director and Nathan Bell as general manager.

Says Ritchie: “Robbie and I started e2 six years ago and steered the company to becoming an award winning agency. We have a great group of creative people in the team, a strong foothold in the customer experience space and wonderful clients. I am excited to build on this success and lead the agency to more great results.”

Says Robertson: “I have enjoyed working with Alex and the rest of the e2 team for the last six years. We have built the company from scratch to becoming one of the leading customer experience agencies in Australia. I will miss working with the team on a day-to-day- basis but, after working for over 18 years in branding, I’m looking forward to some time off. I am confident that Alex and the rest of the management team will steer the company to greater heights.”

Amber Guenther has been promoted to interior design director in Sydney to further strengthen the creative offer alongside Ritchie who also holds to role of creative director for the group.

Since 2007, Ritchie has led e2 in the delivery of more than 300 experiential projects for top tier clients, including Qantas, AMP Capital Shopping Centres, BlackBerry, Commonwealth Bank, Luxottica, Virgin Mobile, Australian Institute of Management, Sony, Bupa, Questacon, Foxtel and ANZ.