GE launches online news hub gereports.com.au via Edelman, The One Centre and Filtered Media

GE Australia & New Zealand has today launched GE Reports, an online news publication that provides a revealing look at how GE is tackling some of the biggest challenges facing the region via creative agencies Edelman, The One Centre and Filtered Media.

GE Reports is an editorial-style hub that allows readers to subscribe and aggregate content they’re interested in across GE healthcare, aviation and transport, energy, finance and infrastructure.

Says GE A&NZ vice president, branding and communications, Emma Rugge-Price: “Working across so many industries and issues, we have a lot of brilliant stories to many diverse audiences. GE Reports is a platform for those stories to be shared broadly across new media channels. More and more, online media is the model for regular engagement, so we hope to link our activity to wider industry conversations across multiple platforms. With GE Reports, we’re packaging up all the work GE is doing and the industry insights we’re able to provide into digestible pieces of compelling and relevant content. This content will primarily be driven by trends, events and reader interest in technology, innovation and local impact.”

GE Reports will link all stories through a mix of social, digital, broadcast and written content to build familiarity with business stakeholders and tell GE’s story in Australia and New Zealand.

Continues Rugge-Price: “GE Reports isn’t a corporate website, it is a separate space where we can post news that responds directly to our audience’s interests, just like a news site. Readers are encouraged to contribute and share their own stories and opinions, and engage directly with the content via social media platforms.”