King Content drives the convergence of content marketing + social media by launching a new division headed up by Paul Gilbert

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Paul Gilbert.jpgContent marketing agency King Content has boosted its service offering with the launch of a social media division, headed up by former OMD Word national director Paul Gilbert (left).

The social media offering follows hot on the heels of King Content’s recent expansion into Melbourne, and the launch nine months ago of a Singapore office. Currently 50 per cent of King Content’s client base – which includes blue-chip clients such as Amex, AMP Capital, Optus and NRMA – are using the agency’s social media services.

Services include social media strategy, content creation for social media channels, channel management, content amplification, risk mitigation and paid social media campaign management. King Content social media director Paul Gilbert is heading up the new division.

Prior to joining King Content seven months ago, Gilbert was national director of OMD Word, the social media arm of leading media agency OMD, where he worked on brands such as Intel, Johnson & Johnson, V Energy and Mars. He has 15 years’ experience across all areas of online media delivery, digital marketing and branded campaigns.

Says King Content founder and CEO Craig Hodges: “The amplification of content is an increasingly important component of content marketing and social media is a key tactic in most amplification strategies. To genuinely connect with consumers, brands must have a coherent social media content strategy, not just push disjointed content out through social media channels. To be truly effective, content marketing and social media must not exist in silos. Paul has the right marketing and technical expertise to help our clients maximise the potential of social media marketing. The initial results he has achieved for many of our clients have been impressive.”

Adds Gilbert: “Major brands have started to realise that it’s not the marketing but the content that allows them to connect with and engage consumers. It’s not the platform either, but rather how we use that platform as a communications tool. King Content is in the perfect position to provide this offering because we are not a creative agency just looking for the next viral ‘hit’, and we’re not a media agency focused purely on the platform. We are focused on the message, which is the content, and we have the skills and resources to create and strategically deliver content to drive online conversations across multiple channels.”  

King Content ranked 72nd on the BRW 100 Fast Starters List for 2013 in terms of revenue growth and is made up of a team of experienced content strategists, editors and social media practitioners who oversee a growing database of more than 1500 skilled writers, videographers, celebrity bloggers and designers.