LG Australia continues partnership with Ewan McGregor via George Patterson Y&R, Sydney
LG Electronics Australia has previewed the third installment in its series of Home Entertainment communication featuring brand ambassador and highly acclaimed actor, Ewan McGregor via agency GPY&R.
Since May, Ewan McGregor has been the highly successful face of LG’s 2013 Home Entertainment range which has brought to market Ultra High Definition televisions (84-inch, 55-inch and 65-inch), new Smart TV products and now the much anticipated CURVED OLED.
From the start of October, Ewan McGregor will appear in a series of communications materials to launch LG’s highly anticipated CURVED OLED TV.
The communication material will highlight key features of LG’s CURVED OLED television and showcase the incredible true to life picture quality of this breakthrough technology.
Both Ewan McGregor and the creative used in the communication materials will reflect the premium nature of OLED technology and will navigate consumers towards a select number of key stores around the country.
Client: LG Electronics
Advertising: GPY&R
PR: LG-One at Pulse Communications
Media: Havas
5 Comments
Why is the TV on fire?
best thing ive seen in ages.
bloody well done to all involved.
fingers crossed their is a fourth instalment.
maybe as a special xams present to Australia??
It’s cut-and-paste advertising…
Redefined.
Straight up – it seems you’re a little too familiar with this ‘hoping for a fourth instalment’.
Any chance you’re an insider? Cannot see any other justification for anyone wanting to see more of this bland.
What an absolute waste. Of all the things that COULD have been done with access to one of the worlds most recognisable actors who is cd-ing this? who directed this? Funny no-one at all is putting their name to it. Y&R Sydney’s finest output for ’13.