M&C Saatchi lures Mikael Gotlib as EP

M&C Saatchi has appointed former Wunderman UK project director Mikael Gotlib (far left) to the role of executive producer.

Reporting into recently appointed group operations director Marc van den Berg (near left), Gotlib will focus on overseeing the management of integrated work streams across MAKE and the M&C Saatchi Group.

Says van den Berg: “I am delighted that Mikael has joined M&C Saatchi. Mikael’s integrated delivery experience across global clients such as Microsoft, will allow M&C Saatchi to further grow and expand our capabilities and digital agenda”.

At Wunderman Gotlib oversaw all delivery aspects of the agency’s largest account – Microsoft, a role he previously held at VML. Gotlib played a key role in the launch of a number of key Microsoft flagship campaigns including the launch of the Windows phone, Windows 8 operating system and Surface.

He concurrently led the Xbox account, looking after all CRM activities across the EMEA markets and worked on a number of Procter & Gamble brands in addition to those of Spanish telco giant Telefonica, including 02.

Gotlib’s journey into digital delivery and production started in his home country of Sweden where he completed a BSc in Multimedia Engineering. He then moved to Sydney to complete a postgraduate diploma in IT at UTS followed by a Masters in Business IT at London Southbank University.

Says Gotlib, having spent the past nine years in London working for a wide range of agencies:  “I am delighted to be back in Sydney again, and to be given the opportunity to work for such an iconic brand as M&C Saatchi”.