M&C Saatchi’s Art of Noise named FWA Site of the Day

The Art of Noise, the quintessential soundboard for agency creatives via M&C Group Sydney, has been named FWA’s globally prestigious Site of the Day for today.

Commissioned by Sydney sound studio, Noise International, to attract more agency attention, The Art of Noise was created with breakthrough tech: animations – via the genius team at Resolution Design – generated completely by the browser in real time.

Launched with an online video capturing the ups and downs of an adland creative’s typical day, the website – like the video – was built to showcase Noise’s sound and music capabilities, in a way that was highly relevant to its audience.

To further impress creatives in a digital age, the entire website – all type and images – was created in code, in HTML5 with the 2D Canvas.

The Noise logo animation was generated completely by the browser in real time,  using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics.

The work has also just been named a One Show Interactive finalist in the Online Films & Video, Craft: Animation/Motion Graphics .

Earlier this year it won a CANNES Silver Lion and a Gold and two Silvers at the KINSALE SHARKS.