McCann leads the Aussie pack at shortlist stage of LIA Print • Poster • Billboard awards in Vegas

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Dumb-Ways-Toast-Print.jpgOnly 144 entries have made the cut – including eight from Australia – at the shortlist stage of the Print • Poster • Billboard category of this year’s 28th London International Awards, judging in Las Vegas.

McCann, Melbourne leads the Aussie agency pack with six entries shortlisted, all for Metro Trains ‘Dumb Ways to Die’. The Monkeys, Sydney is shortlisted for the Diageo Mixionary campaign, while Clemenger BBDO, Melbourne is shortlisted for NAB ‘Honesty Rewards’.

The jury was led by Rob Feakins, President / CCO of Publicis Kaplan Thaler New York, and included Matty Burton, joint ECD at Whybin\TBWA, Sydney representing Australia.

In an unprecedented move LIA has provided the ‘Creative Conversations’ attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas. 

The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted at young creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.

This year a total of 15,881 entries from 77 countries were submitted for judging, a reflection of the truly international nature of the competition and of LIA’s steady growth over the past 28 years. Judging will be completed on Saturday (12th October) and all shortlisted work with full creative credits and media can be viewed on the LIA website from Wednesday 16th October. Winners will be announced on 4th November.

VIEW THE SHORTLIST