McCann, Melbourne leads the Aussie pack at shortlist stage of LIA Integrated awards in Vegas
Only 17 entries have made the cut – including four from Australia – at the shortlist stage of the Integrated category of this year’s 28th London International Awards, judging in Las Vegas.
McCann, Melbourne has two entries shortlisted -one for Metro Trains ‘Dumb Ways to Die’, the other for Victorian Responsible Gambling Foundation ‘100 Day Challenge’, while Havas Worldwide, Sydney / One Green Bean is shortlisted for Virgin Mobile ‘Fair Go Bro’ and Leo Burnett, Sydney made the cut for Bundaberg Rum ‘Road to Recovery’.
The jury, which was led by Amir Kassaei (left), global chief creative officer of DDB Worldwide, included Ben Coulson, CCO of GPY&R Melbourne and John Mescall, CCO of McCann Australia, who represented Australia.
In an unprecedented move LIA has provided the ‘Creative Conversations’ attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.
The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted at young creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.
This year a total of 15,881 entries from 77 countries were submitted for judging, a reflection of the truly international nature of the competition and of LIA’s steady growth over the past 28 years. Judging will be completed on Saturday (12th October) and all shortlisted work with full creative credits and media can be viewed on the LIA website from Wednesday 16th October. Winners will be announced on 4th November.
VIEW THE SHORTLIST
2 Comments
Two deaths in two days – were they both dumb?
http://www.theage.com.au/victoria/metro-services-suspended-after-man-is-hit-by-train-on-the-upfield-line-20131014-2vh7q.html
http://www.theage.com.au/victoria/friends-family-and-kyneton-secondary-college-community-mourn-death-of-jamie-golden-13-20131014-2vhky.html
yes yes, it’s not effective, but at least the client was brave enough to make entertainment