Initiative takes out Media Federation Awards Grand Prix for Hyundai & Kia ‘Help Me Choose’; MEC most awarded media agency with four wins

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mfaAWARDS.jpgIn another record-breaking year the Media Federation of Australia tonight announced the winners of the 15th annual Media Federation Awards.

700 guests attended the Awards presentation at The Star Event Centre, Sydney tonight.

MEC was the most awarded agency with four wins while Initiative took out the Grand Prix for Hyundai & Kia ‘Help Me Choose’.

Says Brett Dawson, Media Federation Awards chairman and Bohemia group managing partner: “Yet another successful year for the Media Federation Awards, with a raft of enterprising work that delivered superior client results. We congratulate all the winners and finalists.”

The 2013 Media Federation Award winners are:

• Grand Prix – Sponsored by RED

Initiative, Help Me Choose for Hyundai & Kia

• Automotive

Initiative, Help Me Choose for Hyundai & Kia

• Beverages – Sponsored by APN Outdoor

PHD, Gatorade: Turning Cricket into Business Success for PepsiCo Australia

• Finance/Insurance/Government/Corporate & Real Estate – Sponsored by the AANA

MediaCom, House Party for NSW Government

• Clothing/Cosmetics & Retail

MEC, When Fans Become Famous for Henkel Australia

• Food & Grocery – Sponsored by the Advertising Standards Bureau

MEC, Tim Tam for Arnott’s

• IT & Consumer Durables

MediaCom, Canon PIXMA Printables & Ice Age 4 for Canon

• Media/Entertainment/Travel & Leisure – Sponsored by Oztam

MEC, Horrorific Results for Paramount Pictures

HIGHLY COMMENDED – UM Fast Front Pages for News Corp

• Best Strategic Launch Campaign – Sponsored by SBS Media

TMS, Toyota Leaves a Trail of Goodwill Through Landcruiser Country for Toyota Motor Corporation Australia

• Best Integrated Media Campaign – Sponsored by Multi Channel Network

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

• Best Use of A Small Budget (Up to $300,000) – Sponsored by Emma powered by IPSOS

Naked Communications, How to Launch a Business While Sitting on the Toilet for Who Gives A Crap

• Best Media Innovation – Sponsored by Nine Entertainment Co.

MEC, Horrorific Results for Paramount Pictures

• Best Demonstration of Results – Sponsored by Outdoor Media Association

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

• Best Application of Research – Sponsored by Telstra Media

Maxus, GSK Flu Tracker for GlaxoSmithKline

• Media Owner of the Year

Multi Channel Network

• Marketing Team of the Year

Meat & Livestock Australia

• Partnership Award

Powered by Nine – Nine Entertainment Co. XXXX Island & the Good Life for Lion

• Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane

Match Media, Pro Bono for Cancer Council NSW, Canteen Australia, The Australian Red Cross & Variety

HIGHLY COMMENDED – OMD, Pro-Bono Work for Salvation Army

• ngen Award – In support of UN LTD & Youth Off the Streets

John Dawson & Mark Golafshan, Mindshare

HIGHLY COMMENDED – Emelia Thomas, MEC

• 2013 Hall of fame recipient

John Steedman, GroupM

For a full list of winners and finalists visit the Media Federation website.