Native Digital launches ‘The Great Rekorderlig Cider Hunt’, a global Google Earth treasure hunt

Native Digital, Melbourne has launched ‘The Great Rekorderlig Cider Hunt’, a global Google Earth treasure hunt that will take place over ten days unveiling Rekorderlig Cider’s new flavour for summer.

The Facebook app offers fans the chance to explore the globe and search for the new flavour before it is officially released, as well as hunt for all other flavours in the Rekorderlig portfolio.

Fans will be challenged to answer clues spanning a plethora of subjects including the brands Swedish heritage and exact details of Rekorderlig’s stockists and locations of where purchase to the cider in Australia. Over 10 days, the first person to answer the day’s clues will win a case of Rekorderlig Cider, one per day. There will also be chances to win more cases just by taking part and completing the clues. However, the ultimate prize will be awarded to the first person to solve all clues released over the ten days, receiving a year’s supply of Rekorderlig Cider.

Native Digital used the latest development technology to create the Google Earth treasure hunt via Facebook desktop and mobile. Objects are mapped to the globe using real-life location coordinates, and objects are hidden until users discover the clue to the next location. For example, Rekorderlig fruit icons are planted throughout the world via the Google Maps API using image overlays, which when found can be clicked on to reveal a new clue for the next location.

Says marketing executive for Rekorderlig, Elle Lewis: “Rekorderlig Cider is excited to announce the global launch of our latest flavour for summer here in Australia. Rekorderlig has put the discovery of our new flavour in the hands of our 266,000 Facebook fans via our consumer app – The Great Rekorderlig Cider Hunt!”