Network Ten’s new and improved website and app tenplay created by BMF puts you in charge
With the launch of tenplay, every Australian can now be in charge of their very own TV channel.
Highlighting the range of best-in-class content delivery and engagement features, the launch campaign was developed by BMF Sydney, the first since its appointment by Network Ten in July this year.
The 90 second launch TVC showcases a range of talent from the network including Carrie Bickmore, Charlie Pickering, Chris Brown, Amanda Keller, Gary Mehigan and Matt Preston in a series of surprising encounters. The campaign will continue to roll out for several months across a range of media, introducing new features and talent along the way.
Says Director of business development at BMF, Alex Caredes: “We’ve all had the temptation to push the button in the control room, and now thanks to Ten we’re able to push them all!”
Shot on location in Network Ten offices in both Sydney and Melbourne, the campaign gives viewers a unique insight into just what running a TV channel could be like.
Client: Matt McGrath, Olivia Wokes, Alex Caisey
Creative Director: Justin Ruben
Director of Business Development: Alex Caredes
Copywriter: Nigel Clark
Art Director: Corinne Goode
Producer: Jenny Lee-Archer
Senior Account Manager: Will Woods
Account Executive: Megan Mabin
Production Company: Radical @ Collider
Director: Rosey
Producer: Catherine Warner
Editor: Drew Thompson
Post production: Method
Music & sound design: Rumble
4 Comments
It’s nice, just a little long… A few fifteens of single scenarios would be better. And uses that annoying actor that’s in about thirty other ads.
‘With the launch of tenplay, every Australian can now be in change of their very own TV channel.’
This guy is in every ad.
Saw him in the Wollies Car Insurance spot last night that played right before this spot… I was so confused.
Advertising mash up.
(Or fuck up…)