‘No More Angels Lost To Bullying’ campaign launched in memory of Olivia Pepnraze via Clemenger PR agency Porter Novelli + freelancers
Further to the tragic suicide of Melbourne girl Olivia Pepnraze who developed mental illness from years of bullying, the Penpraze family have endorsed the ‘No More Angels Lost To Bullying’ campaign in memory of their beloved daughter.
The campaign is fronted by two very emotive film spots featuring Olivia’s parents and one of her friends making an impassioned plea: ‘No more children lost to bullying.’
The film spots are bolstered by a bespoke website with an online community function highlighting awareness of cyber bullying.
Olivia kept an online diary of her pains which disturbingly attracted more cyber bullying. The nation was moved by her tragedy with over 200k ‘Likes’ on her in memory facebook page.
The campaign is also to raise funds to go to counselling services for victims of bullying by anti-bullying organisation Angels Goal.
PR is being handled by Clemenger Group PR agency Porter Novelli providing pro bono services with OMD WA providing media support.
Spokespeople for the campaign are Jeff Fenech (World Champion Boxer/Celebrity Apprentice) and Charlotte Dawson (Australia’s Next Top Model).
Support in the form of items donated to the campaign for an eBay auction and facebook support will be provided by Missy Higgins number 1 chart selling musician and Pierce The Veil who’s latest album debut on the US charts at number 12 and was Olivia’s favourite band.
Medical, health and education professionals will discuss the impact of bullying, statistics and the link to mental illness.
Creative and production for the ads and website where done by:
Richard Kahotea – Creative
Duncan Mah – Copywriter/Account Manager
Andrey Hariyono – Web Design/Art Direction
Joel Kim – Web Development
Andy Del Vechio – Production
6 Comments
Stop bullying and learn how to be a true friend and accept different kinds of people. My heart goes out to Olivia’s family. We have to break this vicious cycle and we can start with teaching adults not to judge!
Hello I just want to say I just seen your ad for Olivia. I seen on television what happened to your daughter. My heart goes out to her mother and father. She was a very beautiful girl. It makes my heart sad because I wish I could of talked to her and helped her. I know I couldnt but that’s what I feel in my heart. It is good to know someone out there is doing something about the bullying because the teacher and headmasters are not doing much from what I have been told.
Thank you so much
Trisha 🙂 x
You are very inspirational
Always speak kind words to one another. No one deserves to wake up each day feeling that they aren’t worth the fight. Everyone deserves to be treated with respect. I teach my children this everyday.
I would like to send Olivia’s parents a hug and let them know they are amazing to have raised such a special young girl … I hate that her tender years were tarnished by 5hese evil humans who seem to gain pleasure by other people’s pain … I have experienced bullying both personally and as a parent with a gorgeous girl with the hugest heart go from a happy outgoing young girl who loved school to a sad little girl who didn’t want to leave the house one of the most heart breaking experiences of my life thankfully due to the closeness we had she opened up and we got the help needed … My daughter talking was slot due to your daughter thank you for this campaign it truellybwas the first step which helped bring my happy girl back to me
My heart goes out to the family and friends of Olivia. I watch so called reality TV where contestants are encouraged to bully each other. I truly believe that many of these programs are responsible for bullying. Tell me how many kids watch these shows where being nasty and causing conflict to win and think this is okay. Just the adds on there own are horrible. Do we really need entertainment that’s based on bullying and anti social behaviour.