Oaktree marks 10th anniversary with fresh branding and digital initiatives fronted by two new film spots via Agency + Pessel Media
Australia’s largest youth-run organisation with over 100,000 members across the country – Oaktree, has launched new brand and website initiatives crafted by Agency and Pessel Media.
The Oaktree movement strives to end poverty through initiatives like ‘Live Below the Line’ and the ‘Roadtrip’ (previously known as the MakePovertyHistory Roadtrip).
Oaktree’s branding and digital work heralds the organisations 10th anniversary with website and video content developed on a tiny budget. It was led internally by a group of volunteers all under the age of 27.
Says Tim Christodoulou, social media communities manager at Oaktree: “We were lucky to work with some fantastic creative partners, including Agency (brand and website) and Passel Media (video).”