Parmalat pushes Ice Break with launch of ‘The Dust’ campaign via The Monkeys, Sydney
October 22 2013, 11:51 am | | 7 Comments
Parmalat has launched ‘The Dust’ – part of a new TV, cinema and online campaign via agency The Monkeys, Sydney for Ice Break.
The spot features a runner in a desert battle against a car, a truck, a motorbike – and even a fighter jet.
The TVC and web films were directed by Paul Middleditch via Plaza Films.
7 Comments
It’s a web film because you can watch it on the web.
Gay!!
Simple and nicely shot. I can imagine that Ice Break drinkers will love it.
That’s exactly what happens to me when I try to drink my Ice Break!
so manly, so bold, so full of sugar i need to steal it.
Freakin brilliant directing.
Awesome