Randstad appoints Sydney-based Bang as new agency, launches new brand campaign

Global recruitment & HR services specialist, Randstad, has appointed Bang as its new Australian creative marketing communications agency.

The Sydney-based Bang is helping kick things off for Randstad, by launching an advertising brand campaign focused primarily on a digital, indoor and outdoor media buy.

The refreshed Randstad creative centres on a concept of relationships, looking at how great matches have led to real transformation for all parties involved. The campaign matches multiple famous historical partners with a brand promise that Randstad “turns mere encounters into moments of enormous potential”, and a tagline of “Where Opportunity Meets”.

Says Ximo Soler, marketing director, Randstad: “We are delighted with the new creative concept and excited to see how our clients and candidates, initially in the IT sector, respond to the new marketing campaign. I’ve often found that agencies don’t really capture the essence of our industry, but working with Bang has been exciting and inspiring. They have truly understood what it is we do, and what we want to achieve in terms of messaging. Turning Randstad’s mission of ‘shaping the world of work’ into something more tangible for our customers is something they’ve helped us achieve, so we are excited to roll it out in the market.”

Says Martin Mason, managing director, Bang: “It’s fantastic to be working with such a global industry leader in Randstad. Our mutual goal is to create a high impact in the cluttered employment space, primarily by developing interesting and highly targeted campaigns that resonate with different segments of the market.”