Shed launches Chicken Treat Monster Burger range with web film ‘rant’ against pretenders
October 8 2013, 12:51 am | | 1 Comment
To launch Chicken Treat’s new Monster Burger range, SHEDcsc Perth has produced a web film that sees the main character ‘vent his hunger’ in a two-and-a-half-minute rant where he declares war on today’s burger pretenders.
The web film is part of an integrated campaign that includes 30 and 15 second TV, radio, online, social, experiential and point of sale for the brand. The campaign personifies the deepest hunger and literally gives it a voice and a face that is painted on to the stomachs of the actors in the ads.
Credits
Creative: SHEDcsc
Strategic Planner: Sandra Brewer
Production company: Splitscreen
Producer: Lee Guy-Wallis
Director: Scott Wright
Post Production: Sandbox
Sound: Julian Douglas Smith, Soundbyte
Make up artistry: KT Crocker
1 Comment
Nice one, Tinning!