BBH co-founder Sir John Hegarty to speak in Sydney at Global Marketer Conference in March

The Australian Association of National Advertisers (AANA) and the World Federation of Advertisers (WFA) today announced that Sir John Hegarty will speak at the Global Marketer Conference in March 2014.

Sir John is co-founder of Bartle Bogle Hegarty (BBH) where he was responsible for ground breaking campaigns such as Levi’s ‘Launderette’ advertisement and introduced the world to the phrase ‘Vorsprung Durch Technik’ for Audi.

Today BBH employs over 1,000 people in offices in London, New York, Singapore, Sao Paulo, Shanghai, Mumbai and Los Angeles. Its client list includes Diageo, Unilever, Google and British Airways.

Says Sunita Gloster, AANA’s chief executive officer: “BBH is one of the best creative agencies in the world and they have been at the forefront of advertising for over 30 years now. In an industry that has undergone such transformation, that staying power is a remarkable achievement.”

Sir John will be one of seven renowned global marketers for what the organisers anticipate will be the strongest line-up of marketing talent ever assembled in Australia. The conference is the centrepiece of The Global Marketer Week which will be attended by senior marketers as well as the chief marketing officers from many of the world’s best known brands.

Says Stephen Loerke, the WFA’s managing director: “We hope the 2014 Global Marketer Week in Sydney builds on the success of previous events in Brussels, New York and Beijing. We will be announcing a line-up of speakers that draws on the best marketing talent the world has to offer. It represents a terrific opportunity for the Australian marketing, advertising and media community to network with and learn from the world’s best.”

The week’s centrepiece, the Global Marketer Conference, will be held on 26 March at Doltone House, Darling Island Wharf. For more information and tickets click here.