Sky invites you on an epic adventure in latest blockbuster campaign via DDB New Zealand
SKY has begun a new journey – and you’re invited to come along.
SKY’s latest TV and in cinema spot via DDB New Zealand rolls out like a blockbuster, a cast of sexy adulterer, brooding hero and smart ape narrate a poem of shock, love and wonder, ending with the intriguing invite – Come with us…
Flying pigs, flaky superheroes and heroic All Blacks soar, fall and score against impressive scenery in a spot which boasts SKY’s rich world of content. The spot encourages viewers to not just watch SKY – but join in, to be a part of it, be right in the thick of it.
Says Andy Fackrell, DDB executive creative director: “We’re really excited for the way forward for SKY. The ad is all about creating intrigue, the quality of storytelling and strong character development.”
Says Mike Watson, SKY marketing director: “From live All Blacks matches, blockbuster movies, stylish UK content, gritty U.S. drama, and everything between, it’s impressive. And it’s not just international material; our content has been handpicked and produced by us here in New Zealand for New Zealanders. Together, we’re on a journey and this ad is a striking and clever invitation to come with us and see what we have in store.”
The DDB spot combines cinematic images with emotive poetry which explores our quest to ride the thrills and disappointments of our sporting endeavours, to laugh with the funny, cry with the tragic, and search out both the dark corners and the bright spots of our human story.
Agency: DDB Group New Zealand
Client: SKY Television
SKY Television:
Marketing Director: Mike Watson
Brand Manager: Maurine Talpin
DDB Group New Zealand:
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Senior Account Director: James Blair
Account Manager: Georgia Newton
Agency Producer: Tania Jeram
Executive Producer: Judy Thompson
Account Director: Danielle Richards
Planning Director: David McIndoe
Film Company – RUSKIN:
Director: Nathan Price
Executive Producer: Claris Harvey
Line Producer: Helen Naulls
DOP: Ginny Loane
Production Designer: Rick Kofoed
Post Production:
Editor: Stewart Reeves from Rock Paper Scissors
Grade: Vincent Taylor
VFX: The Mill, New York
VFX/Online: Stefan Coory at Blockhead
Post Production Facilities: Blockhead
Music:
Soundtree, London
Sound Design:
Soundtree, London
Jon Cooper, Coopers On Franklin