Stellar Concepts stirs up the party season with a mix of Suntory projects for Tia Maria, Disaronno + Club Suntory’s Cocktail Connoisseur

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disaronno_thumb.jpgtiamaria.jpgStellar Concepts is all set to stir up the party season with a veritable cocktail mix of Suntory projects for Tia Maria, Disaronno and Club Suntory’s Cocktail Connoisseur.

As well as building on Tia Maria’s seasonal cocktail offering for the summer season, Stellar will team up with The Projects to recreate the internationally acclaimed Tia Room in an iconic live music venue in Sydney and Melbourne during late October. Tia Maria is renowned for bringing people together, so it’s no surprise that Tia Room will see some of Australia’s hottest new music talent in their artistic field join forces; in an exclusive, one-off collaboration which will play out as the sun goes down.

Meanwhile Disaronno will once again step out in style with the renowned Disaronno Contemporary Terrace set against the backdrop of Sydney’s sparkling Harbour backdrop.  The brief, to be executed by Stellar in association with Alias Creative, is to create a super stylish event on a par with the Disaronno Contemporary Terraces of Milan, Venice and New York highlighting the unique heritage of the Italian liqueur. Disaronno’s association with the Venice and English Film Festivals will be also be explored with involvement in Australia’s artistic community.

And finally Stellar will orchestrate the final of the Suntory Cup, Cocktail Connoisseur, where Sydney’s cocktail aficionados are invited to sample and judge signature creations from some of Australia’s finest bartenders at cocktail hot spot, Hugos Lounge. Voting for who they consider to be the most engaging host and the creator of their favourite cocktail of the evening all while enjoying delicious canapés and entertainment in an intimate setting.

Says Hayley Cole, general manager at Stellar Concepts: “The three campaigns though similar in some ways are totally different in others and show the complexity and diversity of promoting world class liqueurs.”

Suntory (Aust) Pty Ltd, a subsidiary of Suntory Liquors Limited Japan, has successfully built and continues to develop a portfolio of premium spirit and liqueur brands in the Australian market including Midori, Cointreau, Russian Standard, Tia Maria, Disaronno, Mount Gay Rum, Licor 43, and Suntory owned Whisky’s, Yamazaki, Auchentoshan and Bowmore.