SA Tourism Commission and Lonely Planet prove Adelaide – Australia’s most unexpected city – is a top 10 city to visit with two-part short film series
Adelaide has been hailed a ‘top 10 city’ to visit in 2014 by one of the world’s leading travel authorities, Lonely Planet.
The world’s number one guidebook publisher and global authority on travel, Lonely Planet has named Adelaide as a top 10 city to visit in 2014. A city of ongoing transformation, Adelaide boasts diverse and inspired eateries, “supercool” micro-bars, quirky boutique shopping strips and ‘Parklets’ – small areas of the city which have been transformed into miniature parks to allow visitors to take time out in a little inner city haven – all with stunning vineyards and beaches just a stone’s throw away.
To prove Adelaide is no longer simply a ‘city of churches’, the SATC today released the first of a captivating two-part short film series featuring two of Adelaide’s idiosyncratic characters; She Can DJ winner Minx and wine legend Justin Lane. In the films, Minx and Lane provide the voices through which Adelaide’s unique story is told, taking the viewer on a whirlwind journey of transformation and evolution, challenging current perceptions and providing a different and unexpected tale of a place that is happy to embrace its quirkiness as it moves with the times.
South Australian tourism minister, Leon Bignell, said Adelaide had undergone a huge transformation in recent years, showing Australia and the world that it has so much to offer.
Says Bignell: “The multimillion-dollar Adelaide Oval upgrade and all the work going on along the River Torrens including the Adelaide Convention Centre redevelopment are making Adelaide a more appealing destination. There are an increasing number of small bars, restaurants and revitalised laneways in the city which have added to Adelaide’s vibrancy and diversity. And once people arrive in the city they can take a drive for an hour and be in one of our world class wine regions such as the Barossa or McLaren Vale.”
Chris Zeiher, Asia Pacific sales and marketing director at Lonely Planet Publications, says SATC’s short film will provide a fresh perspective of Adelaide that will challenge people’s current perspective of the city.
Says Zeiher: “The short film offers local and international travelers the chance to see and understand what this incredible city has to offer. Adelaide has certainly shed its conservative robe in recent times and transformed itself into an energetic and vibrant hub of new and exciting experiences. The Lonely Planet’s Top 10 Cities is all about setting the travel agenda for the year to come and I’m sure that Adelaide has plenty more surprises up its sleeve for us in 2014. Don’t believe us? We dare you to come and find out for yourself.”
The first of the two films, featuring DJ Minx, is available to watch now on the SATC’s YouTube channel. The second in the series will be available on 11th November 2013.
6 Comments
Definitely in the top ten cities to visit in South Australia, although just nudged out of the top ten Australian cities by Dubbo.
Don’t get cranky, Adelaide, despite what they all will say. I really do love you, always will, and am happy to die in your wonderful hilly bosom. The cheerleaders are shocked, all their make up was for naught. You have natural beauty that shines. And if not there is plenty of wine to get over it.
Adelaide has DJ’s now!!!
FUCKING GET THERE NOW KIDS BEFORE IT’S TOO LATE!!!
I have to say that Adelaide is my favourite city in Australia that I’ve visited. When I visited Adelaide last in 2009 the mayor (or whatever title they gave him’s)head was so far up Lance Armstrongs’s arse at the Tour down under I’m surprised he could even breath. So much so they named it the Lance Armstrong cancer ward. I wonder after the drug cheat lies if it’s kept it’s name? I digress, yeah Adelaide does have it’s fair share of red-necks but they seem like friendly forward looking read necks to me. The creative is nothing new, the funniest thing about it is that lonely planet still thinks it’s number 1.Hello tripadvisor!!!!!
DJ Minx lives in Sydney… Nice one Adelaide 🙂
Voice over sounds so scripted and forced. Just reading straight from the script. Should have done it more natural in her own words.