Tourism Australia launches ‘Be Changed’ campaign in collaboration with poet ‘Bravo Child’ in a captivating film via Infinity Squared
Tourism Australia has launched its ‘Be Changed’ campaign via Infinity Squared with a visually captivating spot showcasing breathtaking panoramic visuals of Australia and its wildlife and people.
The cinematography is accompanied by the narration of stirring poetry further to a collaboration between local poet Bravo Child for The Best Jobs in The World Campaign which caught international headlines earlier this year.
Directed by Rob Stanton-Cook, the short film, entitled ‘Be Changed’ features the words and voice of Bravo, married with footage produced during finals week of the campaign in June of this year, which saw Infinity Squared deploy six independent crews into six states to simultaneously cover the week also providing footage for the world’s media.
Director: Rob Stanton-Cook
Co-Directors: Aaron McLiskly, Campbell Brown, Mitch Kennedy, Damon Cameron and Byron Quandary.
Producer: Ainslee Wood
E/P: Dave Jansen
Executive General Manager Marketing, Tourism Australia: Nick Baker
Global Public Relations Manager, Tourism Australia: Anita Nelving
3 Comments
Link be broken yo
Nice however not as compelling as expected, given the scenery and poetic nature of the narrative, which the VO felt a bit light.
A bit of a let down. Could have been an amazing piece of film.
thanks