Tourism Australia launches its ‘Be Changed’ campaign via Infinity Squared
Tourism Australia has launched its ‘Be Changed’ campaign via Infinity Squared with a visually captivating spot showcasing breathtaking panoramic visuals of Australia and its wildlife and people.
The cinematography is accompanied by the narration of stirring poetry further to a collaboration between local poet Bravo Child for The Best Jobs in The World Campaign which caught international headlines earlier this year. Directed by Rob Stanton-Cook, the short film, entitled ‘Be Changed’ features the words and voice of Bravo, married with footage produced during finals week of the campaign in June of this year, which saw Infinity Squared deploy six independent crews into six states to simultaneously cover the week also providing footage for the world’s media.
7 Comments
What a load of pompous, vacuous, uninspiring, unintelligible waffle.
sounds like it was recorded in a public lavatory in king’s cross.
not one word made sense (almost as if written by hunter s thompson whilst sober).
the pictures were obviously sellotaped together after they arrived in a shoebox from getty images labelled, “moodtape guff that no one could possibly use/watch”.
appreciated the timelength too. thanks.
Not sure that I took in a single word of what that guy was rambling on about…
But some of the pics were nice.
Heres a tip.. Cut it in half and just keep the best shots, then you will have something special on your hands.
terrible. overwritten…much????
VO is shocking.
VO was horrible. Was this a real or a spec ad?
It is clearly aimed at a more intelligent and discerning audience than those who have commented so far.
It is appalling. On all levels. Trying too hard.