Unilever launches new campaign for Lipton Ice Tea Sparkling via creative agency Workshop
Sydney creative agency Workshop has taken a long look at the conventions of soft drink marketing in Australia before masterminding one of Unilever Australia’s largest ever soft drink launches, for Lipton Ice Tea Sparkling.
The Refreshingly Refreshing campaign, which pokes fun at many of the historical and current soft drink marketing clichés, will also use targeted media to take on the biggest brands in the category.
Workshop creative lead Matt Arbon said the campaign was an opportunity to do something different.
Says Arbon: “As we were launching a new product we wanted to create something that would stand out in a category where more established brands are largely doing the same thing.”
The launch campaign for Lipton Ice Tea Sparkling is running across multiple channels including outdoor, digital, PR and experiential.
Creative: Matt Arbon, Alex Davidson, Alan Wilson, Rob Gordon
Account Service: Steffi Huebel, Annalise McDonnell
8 Comments
“Masterminding.” Heh.
Alan Wilson you bloody ripper.
Nice one Al
Woeful.
When ya got nothing to say, talk about your ad.
Made of Iced Tea.
Nice work WILSONNNNN
It took 4 people to do this?