URBAN take flight with Jetstar’s new Dreamliner

Brand Experience Agency, URBAN is set to launch their first experiential campaign for Jetstar after winning a competitive pitch.

The Jetstar Dream Terminal begins today at Westfield Southland as part of a national tour to support the arrival of the Jetstar Boeing 787 Dreamliner into Australia.

Built around the Jetstar Dreamliner’s promise of the most advanced in-flight experience in Australian skies, the Jetstar Dream Terminal uses sensory cues to bring to life the aircraft’s key innovations including dimmable windows, more comfortable seating and a smoother ride.

NFC-enabled wristbands will allow guests to share their experience online, trigger free offers, print customised boarding passes and create a personalized photo of their favourite Dreamliner destination.

Says URBAN group business director Trish McNamara: “We couldn’t be more excited to work with Jetstar and deliver a campaign that plays so strongly to our core strengths.  The new Jetstar Dreamliner comes with so many truly innovative features that all translate very well to a live customer experience.”

The Jetstar Dream Terminal visits the following shopping centres.

Burwood Westfield – 17/10 to 20/10

Robina Town Centre – 24/10 to 27/10

Cairns Central – 31/10 to 3/11