Westfield believes it’s better to give than receive in Xmas campaign via Moon Communications
October 26 2013, 10:30 am | | 7 Comments
Westfield is set to launch its Christmas campaign via Moon Communications, Sydney led by a new ‘Born to give’ TVC to air on Monday night.
The spot was directed by Paola Morabito via Exit films.
7 Comments
A big idea nicely done.
Only wish the Westfield logo sat more comfortably at the end.
If it’s not profound, read it in an accent.
It’s no John Lewis.
It’s no John Lewis because it lacks a role for the brand. Exactly what has this story got to do with a 5 KM long shopping mall – charging overpriced rentals?
Agree about the accent… but how else would santa talk?
Haters gone hate.
I like this, having worked on Westfield before I think it’s a win to get something like this across the line.
Beautiful ad with message that all should embrace – but not for Westfield.
Playing the emotional card for a brand that is sending retailers broke!
Should be for Oxfam, Red Cross, or humanitarian brand.