Whybin\TBWA Group Melbourne launches ‘The Underdog’ TVC for the Nissan Pathfinder
Nissan Australia with Whybin/TBWA Melbourne have created the campaign for the Australian Re-launch of the Nissan Pathfinder.
The 60 second launch spot tells the story of a young boy’s day-to-day existence in a large family.
Says Nissan Australia executive general manager marketing Peter Clissold: “This is a heart warming spot which we are really proud of. It’s a wonderful association for our flagship family SUV.”
The 60 second spot went live on Sunday 13th October across free-to-air, pay and various digital formats.
Client: Nissan Australia
Creative agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer: Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon
Sound Design: Simon Lister
11 Comments
What an awful mess of a brilliant opportunity.
Um, WTF?
Nicely shot, great track, but huh?
Friggin’ hell
Being green. Red headed kid.
Underdog?
Buy a car.
No fucking thanks.
Oh dear.
So this is the one they made for nothing on the back of the Juke budget I assume?
Yet again, no creative credits???
Someone not too proud?
stop trying to feminise boys you socialist pricks
I am so annoyed with this ad. I was a red head growing up and my son is one now. Why the hell are we underdogs.
Get a life Nisan, you have lost all respect.
This is a deeply offensive ad to redheads kids. VW tried this years ago and had to remove the ad. I was bullied badly being a redhead with freckles. You really want these kids to think they are underdogs?
I am deeply annoyed with the use of a redhaired child. I think the add does imply redhair is viewed as an underdog.
Deeply disturbing.
I will never buy a Nissan ever.
By 2040 there will be no natural redhaired children being birthed.
As a mother of two beautiful little redhead girls I despise this ad. Very,very poor taste!