Workshop and Minchinbury make it pop with new ‘Make it Pop with Minchinbury’ campaign

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Minchinbury Poster.jpgCreative agency Workshop Australia and Minchinbury Wines have revealed a new marketing push for one of Australia’s iconic Sparkling Wine brands.

For more than a century, Australians have celebrated a life well lived with Minchinbury and the brand has become synonymous with Australian sparkling wine.

 

Recently, the brand underwent a renaissance of both its range and its packaging and appointed Workshop Australia to create a marketing campaign to revive the brand and bring it back into the spotlight amongst its predominantly female audience.

The ‘Make it Pop with Minchinbury’ campaign – inspired by the artistic style of the 1950’s and designed to reflect the values of today’s sparkling wine consumer – introduces a very distinctive and memorable look for Minchinbury.

Says Belinda Elworthy, managing partner at Workshop Australia: “The campaign is designed to recognise and capture people’s anticipation and excitement triggered by the ‘pop’ of a sparkling wine cork.”

Says Peter Hathaway – head of marketing for Minchinbury Wines: “Minchinbury Sparkling Wine is a quality product with a long and successful history. We engaged the strategy and creative expertise at Workshop to bring new life to the brand. The new campaign reflects the brand’s attributes very well.”  

 

The ‘Minchinbury – Make it Pop’ campaign will appear in press, digital media, outdoor and in-store.