AANA appoints Rachelle Gibson to the new role of general manager, marketing communications

The Australian Association of National Advertisers (AANA) has today confirmed the appointment of highly regarded marketer and event producer Rachelle Gibson to the newly created role of general manager, marketing communications.

Gibson joins the AANA from leading marketing and communications at Screen Producers Australia, where she has this week delivered an outstanding event to cement SPAA’s new positioning as Screen Producers Australia, the Screen Forever conference.

Gibson will bring her expertise to the Global Marketer Conference, to be hosted in Sydney in March 2014 and contribute to AANA’s strategic purpose – to inspire and promote responsible, innovative, and respected marketing.

Says Sunita Gloster, AANA CEO: “I’m delighted that Rachelle is joining the team. Her appointment is further evidence of our determination to deliver on our new strategy and deliver member benefits across our three core pillars.  After working with Rachelle at Omnilab Media, I know she’s one of the few individuals who can tackle a role like this. I’ve had her on my wish list for some time and I’m really thrilled we were able to snap her up.”

With Gibson’s appointment, the AANA have also recognised the contribution of Alina Bain with her role expanding to director of operations and regulatory affairs.

Says Gloster: “Alina has been instrumental in developing the AANA’s new strategic plan and in establishing the AANA as the voice for advertisers with regulators.  Alina is leading our engagement with the new government to help ensure that they understand that marketers remain committed to ensuring that the self-regulatory system continues to meet community expectations.”

Gibson’s appointment is effective from December 2.