AnalogFolk snares ex-M&C Saatchi GM of digital services Olivia Hall for GM role based in Sydney

Independent creative agency AnalogFolk has today confirmed the appointment of Olivia Hall, to the role of general manager of its Sydney office.

Hall joins after five years with M&C Saatchi, where she was general manager of group digital services, and played a significant role in growing the group’s digital credentials and offerings.

Says Hall: “The AnalogFolk model and offering makes perfect sense to me for the future of creative agencies. I’m delighted to be joining the team in Sydney and raring to get stuck in to the very busy year ahead.”

Prior to her GM role at M&C Saatchi, Hall led accounts such as eBay, Westfield, Playstation and TV Licensing UK.

Says Matt Robinson, AnalogFolk managing director: “Olivia is truly a world class operator, with skills across digital, direct, and also running some of the biggest advertising accounts in the country. I’m incredibly excited to be working with her again, and equally excited about the impact she will make on our clients, culture and people.”

AnalogFolk has been operating in Australia for just over 2 years, and in that time has grown to over 25 people. Last year, the company opened its third office in New York, and the network has recently picked up the Chivas Regal global digital account.