Australia takes out 66 statues at the 28th LIA Awards – McCann Melbourne wins record three Grand LIAs, 15 Golds, 12 Silvers + three Bronze
Australia has scored 66 Statues – 3 Grand LIAs, 18 Gold, 28 Silver, and 17 Bronze at the 28th LIA Awards, judged recently in Las Vegas.
McCann Melbourne led the Aussie – and world – agency pack taking out three Grand LIAs for Metro Trains “Dumb Ways To Die” in Digital, Non-Traditional and Integration.
McCann, Melbourne also awarded fifteen Gold, seven Silver and one Bronze LIA for the same work.
· Gold in Design – Branded Content
· Gold in Digital – Branded Content
· Gold in Digital – Mobile Apps
· Gold in Digital – Public Service/Social Welfare
· Gold in Digital – Public Service/Social Welfare Campaign
· Gold in Digital – Viral
· Gold in Digital – Visual Design
· Gold in Integration
· Gold in Non-Traditional – Branded Content
· Gold in Non-Traditional – Public Service/Social Welfare Campaign
· Gold in Radio – Music Original – Song
· Gold in Radio – Use of Music
· Gold in TV/Cinema/Online Film – Branded Content
· Gold in TV/Cinema/Online Film – Copywriting
· Gold in TV/Cinema/Online Film – Public Service/Social Welfare
· Silver in Music Video – Animation
· Silver in Music Video – Best Music Video
· Silver in Radio – Branded Content
· Silver in Radio – Pubic Service/Social Welfare
· Silver in Radio – Script Writing
· Silver in TV/Cinema/Online Film – Social Media
· Silver in TV/Cinema/Online Film – Production | Post-Production – Animation
· Bronze in TV/Cinema/Online Film – Music & Sound – Music Original – Song
Says Nick Law, Digital jury president and global CCO at R/GA: “Hardly any surprise that “Dumb Ways To Die” has got best in show, it’s a hard thing to argue against. It transcended our industry. It got out there, as both a charming narrative, but also a game, which is a very different thing. The ability to write a script, record a song, animate a video is very different to designing good game play and yet they did both at this level that transcended the industry. That’s’ a very are thing to do, it’s like being hit by lighting.”
McCann Melbourne was also awarded four Silvers for the Metro Trains campaign titled “Bear”, “Fire”, “Helmet”, “Moose”, “Piranha” and “Toast”. Two in Poster – Art Direction Campaign and Public Service/Social Welfare Campaign. Two in Print – Art Direction Campaign and Use of Illustration Campaign. They also achieved two Bronze Statues for the same Campaign, one in Poster – Use of Illustration Campaign and one in Print – Public Service/Social Welfare Campaign.
The agency was also awarded a Silver LIA in Non-Traditional – Live Events – Beyond Advertising for Department of Families, Housing, Community Services and Indigenous Affairs titled “Impossible Orchestra”.
Says Barbara Levy, president of LIA: “It is unprecedented for one piece of work to win so many statues across multi-platforms. McCann Melbourne also won three coveted Grand LIAs for “Dumb Ways to Die”. Winning half the total number of Statues from Australia, McCann Melbourne is LIAs 2013 Agency of the Year. What an amazing accomplishment.”
Other Statue Winners from Australia include:
Leo Burnett Sydney
- Gold in Non-Traditional – Beverages – Non-Alcoholic for Coca-Cola titled “Small World Machines”
- Gold in Non-Traditional – Interactive Installations for Coca-Cola titled “Small World Machines”
- Gold in Non-Traditional – Live Events – Beyond Advertising for Coca-Cola titled “Small World Machines”
- Silver in Package Design – Special Packaging for Bundaberg Rum
- Bronze in The NEW for Coca-Cola titled “Small World Machines”
They also attained Finalist status in Digital – Public Service/Social Welfare for Australian Bureau of Statistics titled “Census Run That Town”, Integration for Bundaberg Rum titled “Road to Recovery” and TV/Cinema/Online Film – Copywriting for Bulleit Whiskey titled “Anti-Established”.
BMF Sydney
- Silver in TV/Cinema/Online Film – Humour for Mamia Nappies titled “Ready When You’re Not”
- Bronze in TV/Cinema/Online Film – Cosmetics/Toiletries/ Pharmaceuticals for Mamia Nappies titled “Ready When You’re Not”
They also attained Finalist status in Design – Non-Profit for Mailbooks for Good
Clemenger BBDO Melbourne
- Silver in Poster – Innovative Use of Poster for National Australia Bank titled “Honesty Rewards”
- Silver in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Draught titled “Beer Chase”
- Silver in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Mid titled “Coincidence”
- Silver in TV/Cinema/Online Film – Music & Sound – Use of Licensed Music for Carlton Draught titled “Beer Chase”
- Bronze in TV/Cinema/Online Film – Beverages – Alcoholic for Victoria Bitter titled “Hands”
- Bronze in TV/Cinema/Online Film – Entertainment for Melbourne International Comedy Festival titled “The Lie
“
CumminsRoss, Melbourne
- Silver in TV/Cinema/Online Film – Personal Items/Gift Items for Reflex Paper titled “Printer Guru”
- Bronze in TV/Cinema/Online Film – Humour for Reflex Paper titled “Printer Guru”
Eardrum Australia, Sydney
- Silver in Radio – Direction for Commercial Radio Australia titled “Trust”
They also attained Finalists in Radio – Corporate Image for Commercial Radio Australia titled “Trust” and in Radio – Direction for Breeze Washing Liquid titled “Orange Juice” and in Radio – Direction for Breeze Washing Liquid titled “Mustard”
Exit Films, Melbourne
- Silver in TV/Cinema/Online Film – Production | Post-Production – Production Design for Johnnie Walker titled “Where Flavour is King”
GPY&R Melbourne, Melbourne
- Silver in TV/Cinema/Online Film – Production | Post-Production – Direction for Schweppes titled “Tumble”
- Silver in TV/Cinema/Online Film – Production | Post-Production – Visual Effects for Schweppes titled “Tumble”
They also attained Finalist status in The NEW for Defence Force Recruiting titled “Air Force FM” and TV/Cinema/Online Film – Beverages – Non-Alcoholic for Schweppes titled “Tumble”
M&C Saatchi/Mark, Sydney
- Silver in Design – Direct Marketing – Business-to-Business Campaign for Noise International titled “The Art of Noise for Droga 5”, “The Art of Noise for McCann” and “The Art of Noise for Leo Burnett”
- Silver in Design – Motion Graphics – Animation for Noise International titled “The Art of Noise”
Revolver, Sydney
- Silver in TV/Cinema/Online Film – Music & Sound – Use of Licensed Music for Tap King titled “Hello”
- Silver in TV/Cinema/Online Film – Production | Post-Production – Cinematography for Pure Blonde titled “A River of Blonde”
- Bronze in TV/Cinema/Online Film – Production | Post-Production – Direction for BNZ titled “Be Good With Money”
- Bronze in TV/Cinema/Online Film – Production | Post-Production – Editing for BNZ titled “Be Good With Money”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post-Production – Production Design for BNZ titled “Be Good With Money” and TV/Cinema/ Online Film – Production | Post-Production – Production Design for Pure Blonde titled “A River of Blonde”
The Monkeys, Sydney
- Silver in Poster – Art Direction Campaign for the Diageo Mixionary Campaign – titled “Tom Collins”, “Bloody Mary”, “Agave Margarita”, “Cosmopolitan”, “La Primavera” and “Vodka Martini”
- Bronze in Design – Poster Campaign for Diageo Mixionary Campaign – “Tom Collins”, “Bloody Mary”, “Agave Margarita”, “Cosmopolitan”, “La Primavera” and “Vodka Martini”
- They also attained Finalist status in Digital – Use of Social Media for Oak titled “Reverse Robberies”.
Airbag Productions, Melbourne
- Bronze in TV/Cinema/Online Film – Production | Post-Production – Direction for Australian Government Department of Families, Housing, Community Services and Indigenous Affairs titled “Martin’s Story”
Alt.vfx, Brisbane
- Bronze in TV/Cinema/Online Film – Production | Post-Production – Visual Effects for Johnnie Walker Red Label titled “Where Flavour Is King”
Clemenger BBDO Sydney, Sydney
- Bronze for Digital – Navigation/Interactivity for Skittles titled “Telekinize The Rainbow”
They also attained Finalist status for Skittles titled “Telekinize The Rainbow” in in Digital – Confections/Snacks, Digital – Weird Wonderful Work and Non-Traditional – Confections/Snacks
Havas Worldwide Australia, Sydney and One Green Bean, Sydney
- Bronze in Integration for Virgin Mobile titled “Fair Go Bro”
They also attained Finalist status in Non-Traditional Cosmetics/ Toiletries/Pharmaceuticals and The NEW for Durex titled “Durexperiment Fundawear”
Moth Projects, Sydney
- Bronze in TV/Cinema/Online Film – Production | Post-Production -Cinematography for South Australian Tourism Commission titled “Be Consumed”
The Brand Agency, Perth
- Bronze in Radio – Campaign for Perth Zoo titled “I Stab Em”, “Prickly”, “Urine”, “Beady Eyes”, “No Teats; Dagger”.’
They also attained a Finalist status in Radio – Entertainment for Perth Zoo titled “Urine”
The following have attained Finalist status:
Adam Wills – Editor, Sydney
TV/Cinema/Online Film – Production | Post-Production – Editing for New World titled “Next Day”
JWT Melbourne, Melbourne
TV/Cinema/Online Film – Music & Sound – Music Adaptation for Anti- Smoking titled “Last Dance”
Gatecrasher Advertising, Perth
Radio – Pubic Service/Social Welfare for Make Smoking History titled “Breathtaking”
Goodoil Films, Sydney
TV/Cinema/Online Film – Production | Post-Production – Direction for Toyota Corolla titled “99 Lives”
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Lavender, Sydney
Digital – Banking/Financial/ Insurance for Westpac Children’s Banking titled “PayPig”
Leo Burnett Melbourne, Melbourne
Digital – Public Service/Social Welfare for SEEK Volunteer titled “Volunteer to promote volunteering”
Non-Traditional – Public Service/Social Welfare Campaign for SEEK Volunteer titled “Volunteer to promote volunteering”
This year seven Grand LIAs were awarded.
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains – “Dumb Ways to Die Campaign”
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled “Whatever’s Comfortable – Beach”
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film – Production | Post-Production for ChildLine titled “It Follows Me Around”
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled “The Selfscan Report”
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah – Rescue Radio – The Rescue Continues Campaign “Nepalese Street Festival”, “Sri Lankan Health Spa”, “Kenyan Romantic Drama” and “Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
7 Comments
That’s just awesome guys.
Now, have we forgotten any categories? There must be some more we can enter it in.
an amazing award haul by mccann, be interested to know how much theyve spent on award entries this year..must be well over $200k???
I’m not sure which is sadder.
That McCann has spent so, so, so much money on this one campaign. Covering almost all productions cost across so many medium and then entering it into every show known to man.
Or that award shows like this still exist.
what are these awards?
It’s become incredibly greedy now.
I actually think they’re tainting the campaign.
Maybe Dumb Ways to Die will prove doing ‘award-winning work’ wins new business, creates new jobs and makes an agency more profitable? Then again, maybe it won’t?
Yeah they should’ve stopped at Cannes. Or maybe not entered the game in cyber, because it only got 20 million people playing it and it’s unfair on other people who entered their own apps. Or let someone else have a go in Integrated this time, you know, so Ogilvy Brasil could win for sketches or immortal fans.
Look, every network agency in the world enters work they think will win, into every category they believe they have a realistic chance of winning in.
And if your agency doesn’t, it’s a shit agency and you should leave (if you’re any good).
the fact that dumb ways was so beautifully integrated that it wins across so many categories means they should…. what? Just enter it in a few? Would you? Like fuck you would. No one does that.
If you have a piece of work and you pretty much KNOW it’s going to pick up in a category, you’d be an idiot not to enter it.
If you have a campaign that has a crack at ‘most awarded in history’ as this one obviously does you’d be an idiot not to go for it, because those opportunities are as rare as unicorn droppings.
Sure there are too many award shows with too many categories. we all know it. But you can’t blame mccann or any other agency for playing the system.
Anyway, just do something great and pick up metal yourself, and you won’t feel so slighted by other people winning loads of trophies.