Australian luxury fashion brand Farage launches its new 2013/2014 campaign via Houston Group
Australian luxury fashion label Farage has engaged Sydney-based brand and design agency Houston Group to develop and direct its new 2013/2014 campaign.
Comprising new brochures, product book, billboards, press ads, in-store visual merchandising and web banners, the campaign brings new life to the established brand.
It also champions the bespoke details of the garments and the attention-to-detail evident in the collection, by leveraging the heritage, quality and craftsmanship Farage are so proud of.
It targets 25-40 year old men and women with an interest in fashion and design, with all elements now live in market.
Houston is part of STW, Australasia’s leading marketing content and communications group.
Creative Direction & Production: Houston Group, Sydney
Photography: Damian Bennett
Styling: Melissa Boyle
Make up: Alisson Boyle
Client: Joe Farage, Farage
5 Comments
This looks beautiful!
This shots are amazing! I always thought Farage was for an older demographic but this is stylish for the office day then night out – will definitely pop my head inside next time I see a store.
Actually looks very tacky.
Hey bgrade – you spelt terrific wrong.
Not sure how anyone could find these tacky? Really clean stylish look particularly the meanswear.