BWS has the specials you need in new re-branding campaign via DDB Sydney

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mints.jpgSunday marked the launch of DDB Sydney’s first campaign for BWS following the agency’s appointment to the account in August of this year.

 

The inaugural campaign is a brand re-launch for the drinks retailer and is being rolled out across the BWS business including digitally across web and social media assets, in-store and an ATL advertising campaign that commenced on Sunday evening with a new TVC.

fringe.jpgSays Andrew Little, DDB Australia managing director: “The BWS rebrand underlines a great start to our relationship with BWS as we worked closely with their exceptional Marketing team to develop this great campaign.”

 

Inspiration for the re-branding has been carried through from DDB Sydney’s winning pitch process which focused on developing an exciting personality for the brand, bringing it to life across all media platforms.

 

Says Dylan Harrison, DDB Group Sydney executive creative director: “BWS is already leading the field when it comes to providing convenient, affordable ranges for its customers. During the pitch process, we focused on how we thought the BWS personality should sound, look and feel so we are delighted to see it come to life across the various platforms.”

 

The TVC launches the “Today’s Special” concept which highlights that there are special moments everyday that deserve to be celebrated, for which BWS has the specials you need.

 

Says Grant Gordon, head of marketing for BWS: “We have thoroughly enjoyed working with the DDB Sydney team on this campaign which we believe really captures the BWS brand and where we want to be. It is an exciting time for us and our customers.”

 

The campaign consists of TV, in-store, radio, press, digital display and social.

Agency: DDB Group Sydney

Dylan Harrison (Executive Creative Director)

Jen Speirs (Creative Director)

Richard Apps (Art Director)

Jen Speirs / Andrew Allsop (Writer)

Claire Seffrin (Producer)

Duncan Stevens (Group Business Director)

Production Company: Rapid Films

Director: Jonathan Nyquist

Producer: Alex Tizzard