DDB Sydney wins Platinum Award for McDonald’s ‘TrackMyMaccas’ app at 2013 Digital Asia Awards

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slide-04.jpgDDB Group Sydney has scored the much sort after Platinum Award at the 2013 Digital Asia Festival Awards for its ‘TrackMyMaccas’ iPhone app for McDonald’s Australia as well as one Gold Award, two Silver Awards and one Bronze.

Other Australian winners include Leo Burnett Melbourne with two Gold Awards for its ‘Volunteer to Promote Volunteering’ campaign for SEEK; iris Sydney has scored a Gold Award for ‘Christchurch Reimagined’ campaign for Christchurch & Canterbury Tourism and Reprise Media has scored a Silver for its ‘Fighting the Right Fight in Fights’ for Cathay Pacific.

Led by jury president Jason Kuperman, vice president of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories.

Says Kuperman: “The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value.”

New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.

2013 Winners by Country:

New Zealand 10

Australia 9

China 6

Japan 6

India 4

The Philippines 4

Singapore 3

Malaysia 2

Thailand 2

Hong Kong 1

The Digital Asia Awards 2013 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Colenso BBDO New Zealand.

Says Terry Savage, chairman of Lions Festivals: “What has emerged from the awards is a sense of the regions’ ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing.”