Droga5 New York shows ‘the man who couldn’t slow down’ in latest campaign for Hennessy

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Droga5_1.jpgDroga5_2.jpgIn 2012, Hennessy introduced the world to the Wild Rabbit a metaphor for one’s inner drive to succeed through its immersive “Never stop. Never settle.” campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu.

This year, Hennessy and Droga5 New York juxtapose three men from different eras with their own relentless pursuits in “The Man Who Couldn’t Slow Down” the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process.