Energy Safe Victoria puts on an explosive barbecue in a new campaign via redhanded
Every year gas leaks from barbecues cause explosions and serious injuries. To help address this, Energy Safe Victoria has launched a new campaign that takes a lighthearted approach to this safety message via Melbourne agency redhanded.
The campaign begins in cinemas on Thursday 7 November in time for the summer barbecue season.
Set in a backyard barbecue with one crucial difference: guests have to take rather extreme precautions in order to stay safe around a barbecue that hasn’t had the gas connections checked.
Says Tim Forte, redhanded creative group head: “Rather than making a heavy-handed, scare tactic ad, we took an approach people are more likely to enjoy watching in order to get this message through. Barbecues can be dangerous, but we don’t want to bore people to death either”.
TV, print and online will be rolled out in the coming weeks.
Client: Energy Safe Victoria
Executive Manager Media & Comms: Sharon Rainsbury
Senior Advisor Media & Comms: Michelle Robertson
Agency: redhanded
Creative Group Head: Dan Forrestal
Creative Group Head: Tim Forte
Creative Director: Paul Hand
Managing Partner: Jim Gall
Account Manager: Stephanie Larkin
Production Company: Airbag Productions
Executive Producer: Victoria Conners-Bell
Director: Micca Delaney
Producer: Jilly Howe
DOP: Simon Ozolins
Offline Editor: Stefan Englehardt
Colourist: Fergus Halley
Online Editor: Ole Sturm
1 Comment
ha!
i really like that – well done guys