Federation University launches second phase in its ‘New name in education’ campaign via Cubed
After an extensive launch campaign that saw the newly created Federation University Australia enter the market as the “New name in education”, Cubed Communications has produced the second phase of the campaign, 
which focuses on the reasons students should consider enrolling in the university.
After highlighting the name with a launch campaign that spanned Victoria, getting the benefits of the university into the market place was next on the to-do list.
Mike Chuter, founding partner at CUBED says now that people know the new name, it’s time to get numbers through the door.
Says Chuter: “It is important for us to remind people that FedUni comes complete with the history of both the University of Ballarat and the Monash Gippsland campus, and the merger has combined the best of those universities to offer students some truly great reasons to choose them as a ![FUA_ph2_media_release_images_Press_900px[1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2013/11/04102805/FUAph2mediareleaseimagesPress900px5B15D.jpg)
worthy study option.”
Phill Crone, manager of marketing and communications, notes that this approach is the next logical step in the marketing plan.
Says Crone: “We’re out there now and people have been inspired by the launch campaign. We want people to know that the new name doesn’t change what we stand for – we’re still a university that has rated five-stars for teaching, five years running, and we currently hold the highest graduate employment rate of any Victorian-based university. These are stats that students should be aware of when they’re choosing preferences.”
Bruce Williams, Cubed creative director said that the new campaign is still about inspiration.
Says Williams: “FedUni has some fantastic points of difference, so we’re using images students can relate to combined with hard facts about why people should consider FedUni and some of the more tangible reasons the uni can help them learn to succeed.”
The phase 2 campaign is fully integrated and includes targeted print ads as well as new edits of the launch TVC, radio, digital and social engagement.
The campaign has launched and will run till mid-January.