Kambrook launches a brand new integrated campaign for the new Blitz2Go via Onepartners

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HayleyL.jpgAfter a competitive tender, Onepartners has been appointed lead agency for home appliance brand Kambrook, encompassing shopper, consumer and customer marketing and has launched a new integrated campaign for its Blitz2Go.

 

Former Australian olympian and Biggest Loser presenter Hayley Lewis fronts the campaign.

The campaign consists of FTA and subscription television, digital, social media, proximity and in-store shopper touch-points.

 

Says Adam Tacey, marketing manager Kambrook: “We appointed Onepartners based on their understanding of the Kambrook business, knowledge of our purchasers and retailers, plus their ability to deliver strategy, creative and execution all along the path to purchase.”

 

Says Justin Singh, founding partner: “This is the first campaign work we’ve done for Kambrook, an Aussie brand with 40 years of heritage and a rapidly growing market share. It’s also the first work we have delivered for them based on our ‘Connected Path To Purchase’ model that’s geared to connect and streamline Consumer, Customer and Shopper marketing efforts.”

Client: Adam Tacey – Business Manager, Kambrook

Agency: Onepartners

Creative Director: Joe Mayock

Creative Group Head: Nick Prowse

Senior Account Director: Karin Andreasson

Production Company: The Precinct Studios

Director: Richard Vilensky

Producer: Martin Aspinall

Media Buying: MAXUS