Kambrook launches a brand new integrated campaign for the new Blitz2Go via Onepartners
After a competitive tender, Onepartners has been appointed lead agency for home appliance brand Kambrook, encompassing shopper, consumer and customer marketing and has launched a new integrated campaign for its Blitz2Go.
Former Australian olympian and Biggest Loser presenter Hayley Lewis fronts the campaign.
The campaign consists of FTA and subscription television, digital, social media, proximity and in-store shopper touch-points.
Says Adam Tacey, marketing manager Kambrook: “We appointed Onepartners based on their understanding of the Kambrook business, knowledge of our purchasers and retailers, plus their ability to deliver strategy, creative and execution all along the path to purchase.”
Says Justin Singh, founding partner: “This is the first campaign work we’ve done for Kambrook, an Aussie brand with 40 years of heritage and a rapidly growing market share. It’s also the first work we have delivered for them based on our ‘Connected Path To Purchase’ model that’s geared to connect and streamline Consumer, Customer and Shopper marketing efforts.”
Client: Adam Tacey – Business Manager, Kambrook
Agency: Onepartners
Creative Director: Joe Mayock
Creative Group Head: Nick Prowse
Senior Account Director: Karin Andreasson
Production Company: The Precinct Studios
Director: Richard Vilensky
Producer: Martin Aspinall
Media Buying: MAXUS
2 Comments
Not quite sure why this qualifies for news briefing given the poor execution. More like an infomercial.
Retailmenot.
I did not wish to respond to your comment until we actually had sales data and something tangible to judge this work. Everyone has an opinion on work within our industry, I know I do. This work has driven the Kambrook brand in this (very competitive) category from being #5 to #1. It has been EXTREMELY successful. All retailers want to be a part of it and product has sold out. I am sure the product and price point has a part to play but after analysis there is a direct correlation between the campaign and sales uplifts.
You should be happy. The NEWS IS THAT advertising does actually work.
And what is actually ‘wrong’ with infomercials, is there no skill associated with actually selling stuff?
Justin