Ketel One Vodka showcases bartenders in ‘This One’s Mine’ campaign via Leo Burnett Sydney

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KetelOne_ThisOneThis November, Diageo Australia is celebrating Ketel One vodkaʼs commitment to doing one thing well – creating small batch vodka – with the launch of the brandʼs largest Australian advertising campaign to date, ʻThis Oneʼs Mineʼ via Leo Burnett Sydney.

As the bartenderʼs vodka of choice, The Ketel One campaign focuses on Australiaʼs small bar scene and sees Ketel One vodka step into the individual world of three bartenders – Max Greco (Vasco, Sydney), Maxwell Ray Finch (The Beaufort, Melbourne) and Piotr Kuzmicki (The Alchemist, Melbourne). Infusing the brandʼs ʻdo one thing wellʼ mentality with these three distinct characters, Greco, Ray Finch and Kuzmicki were influenced by their own personal worlds to create their bespoke Ketel One vodka infused drinks.

KetelOne_ThisOneGreco looked to his Italian roots – specifically his ʻmamaʼsʼ tomato passata – for his Lucy Maria cocktail, while Ray Finch fused The Beaufortʼs focus on smokey and seasonal flavours to create his Smokey Steve serve. Elsewhere, Kuzmicki took inspiration from his establishmentʼs name, and looked to medieval alchemy for his signature Element of Fire drink, which features ʻliquid goldʼ.

Meanwhile, engaging films hosted on YouTube will bring the three bartenders and their bespoke cocktails to life. The ʻThis Oneʼs Mineʼ creative will also feature across target publications and brand activity will be further supported with PR amplification later in the year.

Says Adam Ballesty, Diageo Australia KetelOne_ThisOnemarketing director: “Ketel One vodka is currently experiencing significant growth in the on-premise, and weʼre proud to be celebrating this with a unique brand campaign which stays true to our core brand values, fusing the craft of the bartender with that of Ketel One vodka. Australia is one of the most successful markets for Ketel One vodka and we look forward to building on this strong market presence across FY14 and beyond, to ultimately make the brand the most recommended vodka in the world.”

With over 300 years of distilling expertise, the ultra-premium Dutch vodka is hand crafted and distilled through copper pot stills to give an exceptional taste, which is highly regarded by the bartending community.

Client: Diageo Australia

Marketing Director: Adam Ballesty

Senior Brand Manager: Linda Wellington

Assistant Brand Manager: Metaxia Achele

Creative Agency: Leo Burnett Sydney

Executive Creative Director: Andy DiLallo

Creative Directors: Vince Lagana and Grant McAloon

Art Director: Justin Carew

Copywriter: Iggy Rodriguez

Client Service Director: Peter Bosilkovski

Business Director: Sam McGown

Senior Business Manager: Holly Matchett

Executive Producer: Jeremy Devilliers

Senior Planner: Mathieu Dauner

TV Production Company: The Pool Collective

Director: Dominic Locher

Editor: Dominic Locher

Production Company Producer: Cameron Gray

Sound: Song Zu

Grade and Online: Method Studios

Print Production Company: Coco Productions

Photographer: Scott Newett

Retoucher: Cream

Production Company Producer: Doone Colless