MLA extends its ‘Throw Another Steak on the Barbie’ campaign with a new spot via BMF

Since that infamous ’80s tourism ad nothing annoys Aussies more than the over-exaggerated shriek of a foreigner saying “Throw another shrimp on the barbie”. It’s a cultural cliché that’s inaccurate and outdated.

In an evolution of last year’s hugely successful ‘Throw Another Steak on the Barbie’ campaign, Meat and Livestock Australia, via BMF, have launched a follow up featuring comedian Merrick Watts continuing his pro-steak mission. This time he addresses the fact that ‘shrimp’ is also a term Aussies use when referring to people of short stature.

WATCH THE SPOT

Says Andrew Cox, group marketing manager at Meat & Livestock Australia: “Beef is what we throw on the barbie in this country, and shrimps are our short mates. This campaign is another step in setting the record straight and we are glad Merrick came on board to help the beef producers again.”

The movement is supported by TV, outdoor, social media, and point of sale all geared towards emphasising that it’s beef that Aussies barbie.

You can follow the campaign at Facebook.com/NothingBeatsBeef.

Agency: BMF

Music & Sound Production: Noise International