OZ vs Eire: 2013 International Rules tournament promoted in print campaign via Publicis Dublin
November 13 2013, 7:35 am | | 3 Comments
International Rules is a mixture of two indigenous sports, Ireland’s ‘Gaelic Football’ and Australia’s ‘Aussie Rules’.
To promote the 2013 tournament, TG4, via Publicis Dublin, made a virtue of this unique blend of sporting codes by mixing a football boot with an Australian cork hat.
3 Comments
Fun simple idea, well done.
Probably a few things about it that are debatable (does the swagman cork image match an Australian team selected only from Indigenous players?),but still an arresting, pure idea.
I want my idea back.
If it was 1999 Singapore, yes it will cut it.